Agency: Ogilvy Sydney x Ogilvy London
Bronze Cannes Lion Print & Publishing
AWARD Awards Gold Creativity for Good
AWARD Awards Silver Poster Advertising
AWARD Awards Bronze Health Awareness & Social Responsibility
Spikes Asia Silver Film
Clio Bronze Print
The Drum Gold Photography
The Drum Silver Online Video
The Drum Bronze Integrated Campaigns
ONE Asia Bronze Integrated
ONE Asia Merit Print
ONE Asia Merit PR
Cannes Lion Finalist x 4
Spikes Asia Shortlist x3
AWARD Awards Finalist x 4
LIA Finalist x 4
Girls as young as 10 are being exposed to harmful social media content that pressures them into anti-ageing skincare routines. Not only could it permanently damage their skin – it’s damaging their self-esteem.
Dove sparked a global conversation with one simple question: When did 10 stop looking like 10? Comparing two worlds: one of carefree fun, and one full of self-consciousness.
We partnered with real woman and girls to show an unscripted look at 10 then and 10 now. The conversation continued on TikTok where Dove partnered with influencers to amplify the message and share free online resources designed to help parents and caregivers initiate healthy conversations.