Agency: Ogilvy Sydney x Ogilvy London
AWARD Award 4x Finalist
1 in 2 women’s New Year’s resolutions are driven by body dissatisfaction, with 1 in 3 women willing to give up a year of their life for the “perfect” body.
Dove set out to change this devastating statistic.
#NewYearsUnresolution is a call to women to rip up unrealistic beauty ideals and embrace the positive in 2025.