About

Personal projects

Client: Jaycar Electronics
Agency: Special Group Sydney
2024

Film
OOH
Print
Just ask Jaycar

Jaycar Electronics are beloved within techie communities... and virtually unknown outside of them. Which created a problem: when you don’t know about Jaycar, who do you go to with your tech questions?

Australia’s long suffering nerds, geeks and techie types have had enough. It’s time to stop bugging them everytime your doohickey isn’t thingamajigging, and just ask Jaycar.


©Sophie Aitken

nzsophierose@gmail.com