About

Personal projects

Client: Uber Eats
Agency: Special Sydney
2025, 2026

Film
OOH
Social
Ding Dong Deals

The highest compliment Aussies can give something is swearing about it. So when Uber Eats were launching incredible $10 deals, we knew what we had to do.

Ding Dong Deals has become a lasting brand platform for Uber Eats, becoming a hugley successful deals platform. Not to brag, but we sold the most Whoppers in one month, ever.

The success of Ding Dong Deals has seen it now expand into international markets, including South Asia and Mexico.


Ding Dong Deals 4.0 saw some famous sports commentator faces, and a deeply unprofessional checkout assistant:


 


Ding Dong Deals 1.0, 2.0 and 3.0:




With the success of the first two Ding Dong Deals films meant a Christmas edition was on the cards, complete with a carol choir to lead the radio spot. 





 When the sweariest sporting event in the Aussie calendar, the Formula 1 Melbourne Grand Prix, was coming up - we had an opportunity. 

We pitched a proactive idea that went from a concept to live in just three weeks: whenever a driver swears during the Grand Prix, people got a DING DONG deal.

Each swear triggered a $50 discount code posted on Uber Eats stories for the first 20 takers. Each code was fully redeemed in under 60 seconds.





Plus some deal first radio and social that still manages to be ***** fun:









                 

©Sophie Aitken

nzsophierose@gmail.com